Products were reorganized into campaigns tiered by profit margin, so the highest-return SKUs received the largest share of budget.
Phone calls, WhatsApp enquiries, and direct email orders were all invisible in Ads. We built a tracking layer that surfaced them all β giving a true picture of performance for the first time.
B2B buyers with high lifetime value were segmented and used to apply bid uplifts β getting the highest-value customers to come back while keeping CPCs tighter for cold traffic.
Up from 1.2Γ at account takeover
Q1 after campaign restructure
Up from 34% β all order types captured
Per month, freed to reinvest into top performers
We've worked with 12+ service business types β from tradespeople to clinics to hospitality. If you spend money to bring in customers, the same principles apply. Tell us your situation β
These are real numbers from real accounts, not projections or cherry-picked best cases. Results vary by baseline tracking quality, account history, and how long we've been running. We'll give you a realistic range in the audit β not a pitch.
For some accounts, yes β with their permission. Mention it when you book your audit and we'll arrange it if the client's comfortable. We'll never manufacture a reference call.
A free audit shows you exactly where your budget is working, where it’s leaking, and what a focused strategy could realistically return β in plain numbers.