Broad match keywords sound like good coverage. In practice they route your budget toward searches that will never convert — and nobody's looking at the search terms report to catch it.
Maximizing clicks gets you traffic. It doesn't get you customers. Campaigns need to be built around what a customer is actually worth to your business — not the cheapest possible click.
A great ad brings someone to your page. A slow, confusing, or irrelevant page sends them straight to a competitor. Most agencies stop at the ad and never look at what happens next.
Most Google Ads management involves logging in once a month, adjusting bids, and sending a report. That’s not a strategy — that’s maintenance. We treat every account as if it’s our own budget.
Every bid strategy is configured around what a customer is worth to your specific business — so the algorithm is optimizing for revenue, not volume.
The search terms report gets reviewed every 7 days — not once at campaign setup. Irrelevant searches get blocked before they drain the budget.
Conversion rate lives on your website, not in Google Ads. We flag landing page issues and recommend fixes — because a great ad into a bad page is just expensive traffic.
“If we can’t explain why your spend went up or down in a given week, we haven’t done our job. Every change we make gets documented and explained — before the report, not in it.”
We review your entire account structure, match types, Quality Scores, conversion setup, and spend history before changing anything. The audit alone typically reveals where the budget is leaking.
Ad groups get tightened around intent signals. Campaigns get organized around your actual service lines — not the way they were originally thrown together.
We build a comprehensive negative keyword list from day one and update it every week. This alone typically reduces wasted spend within 60 days.
Target CPA, Target ROAS, or Portfolio bid strategies — configured around what your business actually needs to make a campaign profitable, not Google's recommended defaults.
Responsive search ads get tested across headlines and descriptions. We rotate, measure, and cut — so the ads that earn a click also earn a conversion.
You get a weekly check-in on spend and performance, plus a monthly report that ties ad spend directly to calls, leads, and revenue — not just impressions and click-through rates.
We review your entire account — structure, spend, conversion tracking, and Quality Score — before changing a single setting. The audit shows you exactly where money is being wasted.
Campaigns get restructured around your target CPA or ROAS. Match types tighten, negatives go in, bid strategies get configured around actual profit targets — not Google's default recommendations.
Campaigns go live with conversion tracking confirmed and a clean performance baseline established. You know exactly what we're measuring from day one.
Weekly search term reviews, bid adjustments, and ad rotation analysis. Monthly report in plain language — showing revenue per campaign, cost per conversion, and what changed since last month.
Calculated from verified conversion data, not estimated returns
Measured from account intake vs. 90-day post-rebuild average
Calculated from verified conversion data, not estimated returns
“Starting Google Ads from scratch was the best decision for our business. In less than a month, we went from relying on word-of-mouth to receiving consistent, daily booking inquiries right through the website. The campaign delivered measurable growth right away.”
Shahid — Owner, Pro Van Movers UK
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A free audit takes 30 minutes. You’ll walk away knowing which campaigns are working, which aren’t, and what it would take to fix it.
There's no universal floor, but we typically recommend a minimum of $1000/month in ad spend for Search campaigns — below that, the data volume is too low to make meaningful optimization decisions. We'll tell you honestly in the audit whether your budget is viable, and what you should expect it to return before you commit.
For an account that's actively running and already has conversion tracking, you'll typically see meaningful cost-per-conversion improvement within 30–45 days of a restructure. For new accounts, the first 60–90 days are a learning and testing phase — results typically solidify from month 3 onwards. We'll set clear expectations for your specific situation in the audit call.
We charge a flat monthly management fee, not a percentage of ad spend. That means there's no incentive for us to push you to increase your budget when it doesn't benefit your business. Our fee covers full account management, weekly monitoring, and monthly reporting. We'll quote you on the first call — no engagement proposal required to get a number.
Long-running accounts often have accumulated problems — match types that were never tightened, negatives that were never added, bid strategies that were set once and forgotten. The audit is especially valuable here because it shows exactly what's been happening vs. what should have been happening. Most long-running accounts we take on see significant improvement within 60 days of a proper restructure.
Yes. For most service businesses, Microsoft Ads delivers a lower CPC with slightly older demographic traffic — a useful complement to Google, not a replacement. We can manage both platforms from a single monthly engagement. Let us know in the audit call if Microsoft Ads is something you want to explore alongside Google.
A free audit tells you exactly where your ad spend is going, what it’s returning, and what a properly rebuilt account could realistically earn you — in plain numbers, before you commit to anything.
